
Claude Built My Wix Website in 3 Hours - Is SaaS Dead?
I replaced my Wix website using Claude in 3 hours. A real experiment on AI, buy vs build, and why SaaS isn’t dead but rapidly evolving.
Ran Isenberg is an AWS Serverless Hero, cloud architect, and global speaker with a vast security and SaaS background.
Ran Isenberg is an AWS Serverless Hero, cloud architect, and global speaker with a vast security and SaaS background.

Ran is a Principal Software Architect at Palo Alto Networks. He specializes in Serverless, Platform Engineering, and Cloud Security.
With 15+ years of software development experience, he designed and built scalable, secure SaaS services and helped organizations design and build their cloud architectures.
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I replaced my Wix website using Claude in 3 hours. A real experiment on AI, buy vs build, and why SaaS isn’t dead but rapidly evolving.

After a year as a Senior Product Owner in CyberArk’s Platform Engineering division, I reflect on the invisible work the role truly demands. Beyond backlogs and roadmaps, this article explores the soft skills that prevent future debt, scale team thinking, and shape better decisions before code is written. It dives beneath job descriptions into how Product Owners influence architecture, delivery, and people—often measured by the problems that never happen.

AI is transforming the Software Development Life Cycle by embedding intelligent agents into planning, design, development, testing, and operations. This guide explains how to build a secure, governed, and scalable AI-driven SDLC using spec-driven development, centralized governance, and platform engineering practices. Learn how organizations can improve velocity, quality, and security while enabling developers to deliver production-ready code from day one.